Are words alone not enough? Nope, they definitely aren’t! Visual content plays a crucial role too.

That’s right while text is essential for grabbing a reader’s attention, it’s fundamentally different from visual content. And let’s be honest, having a solid visual content strategy is super important these days.

Now, let’s dive into some numbers that back this up. A study from Social Media Examiner found that 38% of marketers think blogging is the best way to create content for their business. Here’s more data to chew on:

• 37% of these professionals believe that visual content is the most vital content marketing strategy.
• 37% of content marketers see it as the most influential, while 68% use blogs for marketing.
• 74% say they rely on images more than any other type of content.
• Content marketing boasts conversion rates that are six times higher than any other tactic.

So, have you thought about rolling out a visual content marketing strategy on your blog? If so, here are the top eight strategies to keep in mind.

MOST IMPORTANT VISUAL CONTENT MARKETING STRATEGIES

1.     DISPLAY IMAGES PROMINENTLY

Every article, post, note, or message you share on your blog should feature a standout image. This not only helps to visually represent the text but also enhances the overall appeal. Make sure these images are high resolution and relevant to the article no generic stock photos allowed!

It’s crucial to choose images with their future online sharing in mind. Generally, anything you post on a blog gets shared across the web via links, especially on platforms like Facebook and Twitter. Since this is the first thing your followers will notice, it’s essential that it’s relevant to them.

2.     DIAGRAMS AND GRAPHICS 

A solid visual content marketing strategy hinges on using diagrams and charts. Why is that? Because they convey valuable information. What are people searching for? What do they find useful? Maps and charts serve as visual aids that enhance understanding and build trust with the audience. In this context, we’ve compiled some statistics and illustrated them with graphs and charts.

3.     SCREENSHOTS 

If your blog features “how-to” articles, incorporating screenshots can effectively guide readers through step-by-step instructions. Research by tech and behavioral experts shows that people who follow instructions with both text and images are 323% more likely to grasp and execute the steps compared to those who rely solely on text.

4.     PHOTOS 

High-quality photography is a powerful way to engage and inspire your audience, particularly for blogs focused on travel, fashion, and food. If you can’t take your own photos though that’s ideal and can be time-consuming consider having a collection of stock images ready for your posts.

5.     INFOGRAPHICS AND ILLUSTRATIONS 

Infographics have really taken off as a powerful visual tool. They provide a clear structure for data, making it super easy for readers to digest all that information. In fact, infographics are read a whopping 30 times more than your average blog post!

The folks over at Customer Magnetism even created an infographic about infographics (a bit redundant, right?). They highlighted some interesting stats, like how blogs featuring infographics attract 12% more visitors.

And let’s not forget about images! The art of illustration is thriving right now. Just like with photography, it’s crucial to respect copyrights. Always have a chat with the illustrator about using their work. Many top digital media blogs hire illustrators and compensate them for their creations if the budget allows. So, if you can swing it, why not take the plunge?

6.     PRODUCT IMAGES 

Blogs often include links to products sold by the brand or other owners, especially well-known blogs that feature product testimonials. It’s essential to pair these posts with high-quality images of the products. Whether you create them yourself or have the brand commission them, just make sure they look professional.

7.     EBOOKS, BANNERS, AND CATALOGS 

Let’s kick things off with banners. They’re a popular way to introduce other bloggers and drive more traffic and connections. Of course, the effectiveness of a banner hinges on how eye-catching it is. It’s best to have professional designers or those experienced in this area create banners using HTML5.

Bannersnack is a solid option; it’s a paid platform that lets you whip up HTML5 banners and publish them in no time, even adding animations. If you’re looking for a free alternative, Canva is available, but keep in mind it’s not as robust when it comes to banner features.

You can definitely use Canva to whip up e-books and catalogs, which come packed with a variety of features. There’s also this handy tool called Flipsnack. With it, you can create mobile-friendly eBooks and catalogs, which is super important in today’s world.

8.     VIDEOS 

Now, let’s talk about video. In this day and age, it’s just not an option to skip it. Videos are a must-have in blog posts they play a crucial role in any content marketing strategy. They’re so powerful that they can transform casual readers into loyal fans and potential customers into actual buyers.

The trick is to share content that resonates with your audience. You’ll find that the effectiveness of your videos can be gauged through a bit of trial and error. One thing’s for sure: the rise of video content is impossible to ignore when it comes to effective marketing.

Did you know that people are four times more likely to prefer watching a video over reading text? Plus, nearly three-quarters of all web traffic consists of video content. If you take a look at platforms like Instagram or IGTV, those numbers are even higher!

So, here’s a detailed look at a visual content marketing strategy that can help you attract more visitors. Have you given any of these a shot? We’d love to hear your thoughts!

TO CONCLUDE

To wrap things up, the world of content marketing has changed a lot in recent years. Gone are the days when simply churning out a variety of content would do the trick. Sure, crafting great copy is still essential for engaging your audience, but there’s more to it now. With online attention spans shrinking by the minute, it’s crucial to segment your audience, personalize your messages, and grab their interest right away.

With an overwhelming amount of content available and so little time to consume it, people on the Internet are becoming pickier about what they read. If your content doesn’t catch their eye immediately, you might miss the chance to connect with your target audience as quickly as you’d hope. That’s why it’s vital to prioritize optimizing your visual content marketing strategy. Visual elements play a significant role in blogs. When they resonate with your audience’s demographics and align with your visual style and identity, they can become a powerful part of your content marketing approach. We hope the eight reasons we’ve shared about the importance of incorporating visual content into your marketing strategy will inspire you to think it over. And if you ever need expert assistance, don’t hesitate to reach out to the graphic designers at Masterio World.